The historic Capitol Theatre offers shows, music, and entertainment of all kinds so Yakima residents can enjoy a night on the town.
The campaign launched on Facebook with several fun posts showing posters of Shorty’s reenactments. Within just two weeks, the Capitol had already exceeded its goal of $15,000!
They met their goal in the first week and doubled it in less than a month. Acquired new first-time donors from the social media post. Received higher donations than usual from existing patrons. High engagement rates on social media and positive feedback from patrons.