All blog posts in Consulting category:

Become an Educated Consumer in the Market of Political Rhetoric

It’s hard to watch the news these days without being overcome with emotions. So many people are struggling in so many ways. What is truly painful, however, is to watch life-altering situations that affect us all become political volleyballs being lobbed back and forth to gain partisan points. But that’s what’s intended—to enflame our emotions and drive us to react emotionally. In marketing—we try to make an emotional connection that influences a desired outcome. And in reality, politics is marketing.

A Small Post with a Large Amount of Information about Every Medium

Making decisions about where to spend your media budget can be a little overwhelming.