How to Increase Your Website’s SEO in Six Simple Steps

First of all, what is SEO and why would you want it? SEO stands for Search Engine Optimization. It basically determines where your website turns up when people search for your business category. Most people will only click on the first few links in search results before they make a purchase decision. If your business involves housebreaking ostriches, you’ll want your website to be at the top of the list when people search for “my pet ostrich won’t stop peeing on my shoes.” So how do you get there?

This ostrich has major SEO
“My pee does not smell good.”

Warning: This is a long one, so hang in there. I would say “I guarantee it will be worth the read,” but that requires a bunch of fine print and I’m not sure if I’m even legally allowed to say that.

Search Engine Indexing

When someone does a search for something online, they aren’t actually searching the entire internet. You’re actually searching the search engine’s “index” of the internet—this is why searches only take milliseconds rather than hours.

You’ll want your website to be included in this index. Search engines will automatically add new sites, but you can help jumpstart the process.

  • Google: Just copy and paste your website URL into the box.
  • Bing (and Yahoo!): Copy and paste the URL, then click Add.
Social Media Presence

Google and other search engines like to see websites that are linked to social media sites. Sometimes just creating these pages and linking your site is enough, but a few of them require regular posting as well.

  • Facebook and Twitter
    • Make sure a link to your website is included in the About section of your business profile. Post updates at least twice a week to make search engines happy.
  • YouTube, LinkedIn, Google Plus, and Foursquare
    • Just creating an account on these sites for your business with a link to your site is enough. You don’t need to post anything to gain an SEO boost.
Multi-Screen Compatibility

Internet searchers use a wide variety of devices: computers, tablets, and phones with all different screen sizes. Make sure your website is able to function and look great on any device. Use Google’s mobile-friendly test here. You’ll also want to test the load time of your site to make sure smartphone users with slow data aren’t waiting forever.

These ostriches don't have SEO
Another ostrich photo to break up the tension.
Local Business Presence

You can add free listings for your business to most search engines. Make sure everything is perfectly consistent on every site, or you’ll get knocked down on SEO. For example, “123 N 1st St” is not the same as “123 North 1st Street.” Pick one style and use it on every site.

Website Content = Organic SEO

The information on your website also needs to match what’s on the Local Business listings above. You’ll need to include your phone number and address on the homepage of your site, as well as a map and directions to your physical location. A Contact Us page and Privacy Policy page also need to be included on your site.

Keep it Fresh

Following these steps should be fairly easy, and they can potentially give you big gains in SEO. Of course, you will also need to keep your website fresh with regular new content, including blog posts, videos, and social media updates. SEO is really about providing the best information to answer internet searches—so your website needs to provide relevant information that’s useful to visitors.

ostrich with no SEO
Is this post about SEO or about ostriches?

If your website needs an SEO-makeover, give Field Group a call. We also might be able to help with your ostrich problem.