Your target audience probably doesn’t like the same things you like. In addition, an ad that you like might not necessarily be effective.
For example, let’s say you get up early and watch the morning news, and you want to run TV commercials during those programs. Well, if your target audience is people aged 20-30, most of them will never see your ad. That means you just wasted a lot of money producing a commercial that didn’t promote your brand or sell any products. This is why it’s so important to define your target audience and to know how they behave and how best to reach them.
That’s where we come in. We’ve spent tons of time researching media consumption habits of many different demographics, and we’ve worked with a lot of clients, which has given us the experience and knowledge to be able to reach the appropriate audiences for a variety of different types of businesses. For example, we know that young people don’t watch the morning news on TV, but rather get most of their news from social media that they view on mobile devices. We are then able to create a campaign that speaks specifically to that audience and reaches them in the place where they spend most of their time.
It’s essential to target the correct audience. If you don’t know who is most likely to purchase your product, you’re going to waste a lot of time, effort, and money throwing ads at people who probably don’t care. Once you do know who is in your target audience, you can carefully craft your marketing messages in order to reach them and get them to listen to you.
Posted by Jonathan.