10 Mission Statements That Will Make You Feel Inspired

Does your company have a purpose?

A mission statement can be a powerful motivator for employees, leadership, and customers alike. As Simon Sinek says, “People don’t buy what you’re selling, they buy why you’re selling it.”

Your company’s mission statement should make you feel excited to go to work in the morning. If you’re thinking of updating your mission statement, here’s some inspiration.

A passion to serve.

Ninety Nine Restaurant & Pub


Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.



Spreading the power of optimism. Life is not perfect. Life is not easy. Life is good.

Life is Good


To inspire and connect with women to put their best selves forward every day.

Ann Taylor


To make people's lives better every day - naturally.

Burt's Bees


Offer the customer the best possible service, selection, quality and value.’



To provide the best customer service possible.



We're in the business to help improve lives. With every product you purchase, TOMS will help a person in need. One for one.

TOMS Shoes


To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.



To go further to make our cars better, our employees happier and our planet a better place to be.



We inspire, educate and outfit for a lifetime of adventure and stewardship.



What do all these mission statements have in common? They’re not about “being the best company, making the most money, being the most innovative, being a leader in our market.” They’re about serving customers and making the world a better place.

What’s your mission statement?

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