10 Mission Statements That Will Make You Feel Inspired

Does your company have a purpose?

A mission statement can be a powerful motivator for employees, leadership, and customers alike. As Simon Sinek says, “People don’t buy what you’re selling, they buy why you’re selling it.”

Your company’s mission statement should make you feel excited to go to work in the morning. If you’re thinking of updating your mission statement, here’s some inspiration.

A passion to serve.

Ninety Nine Restaurant & Pub

 

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

Patagonia

 

Spreading the power of optimism. Life is not perfect. Life is not easy. Life is good.

Life is Good

 

To inspire and connect with women to put their best selves forward every day.

Ann Taylor

 

To make people's lives better every day - naturally.

Burt's Bees

 

Offer the customer the best possible service, selection, quality and value.’

Nordstrom

 

To provide the best customer service possible.

Zappos

 

We're in the business to help improve lives. With every product you purchase, TOMS will help a person in need. One for one.

TOMS Shoes

 

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

Starbucks

 

To go further to make our cars better, our employees happier and our planet a better place to be.

Ford

 

We inspire, educate and outfit for a lifetime of adventure and stewardship.

REI

 

What do all these mission statements have in common? They’re not about “being the best company, making the most money, being the most innovative, being a leader in our market.” They’re about serving customers and making the world a better place.

What’s your mission statement?