Field Group marketing & advertising launches fundraiser for local animal shelter
Yakima, Washington—When Wags to Riches Animal Rescue found a young dog in the Lower Valley, the puppy seemed mostly healthy after a bath and a good meal. But there were a lot of health problems beneath the fur.
They named the sweet, well-behaved dog Rescue, and took him to the vet for an exam. After several x-rays, the vet discovered that Rescue’s organs were all out of place. He suspected the dog had been hit by a car.
A surgery at Washington State University moved Rescue’s organs back where they were supposed to go, and Rescue was back on his paws in just a few hours. Now he’s in a foster home receiving lots of love and time to recover from his surgery.
As a nonprofit, Wags to Riches struggles to pay for costly medical treatments like Rescue’s. Wags helps several dogs in need of medical procedures throughout the year, and the costs can become overwhelming. This year alone, Wags has spent over $45,000 on vet bills for the pets they help. Though they receive a number of donations from community members and animal lovers, many costs still remain.
Jonathan Weedin, a volunteer at the dog shelter who also works at Field Group, a local marketing agency, came up with a plan to help Rescue. Field Group designed a unique t-shirt that will be sold to help pay for Rescue’s surgery and other services for homeless pets at Wags to Riches.
“The first time I saw a picture of Rescue, I was in love,” says Weedin. “It’s so great to see this project come to life and help homeless pets like Rescue get off the streets and into loving homes.”
The shirts are being printed at Yakima Sports Supply, who offered a discount on the shirts so that more money could go to help the shelter.
“When Field Group approached us with this idea, we were excited to jump on board,” says Cameron Eaton at Yakima Sports Supply. Eaton is a dog-lover himself, and his two dogs are usually at the store to greet customers.
The shirt features the tagline “Yaki-Paw” to allow pet lovers to show both their love for animals and their pride in Yakima.
Shirts can be purchased for $15 at thefieldgroup.net/pets. The shirts go on sale today, and are available to order until October 15. All proceeds benefit Wags to Riches Animal Rescue, and will be used to help pets who need homes or medical treatment.
Wags to Riches was started in 2008, and has since found homes for over 2,000 pets in the Yakima area. The animal rescue also runs a Senior Pet Companion Program to help keep animals in the homes of seniors, a Scholarship Program that provides two scholarships each year to veterinary technician students at YVC and WSU, and a Kids Education program teaching kids to be responsible and respectful of animals.